5th Ave by Strada was launched in 2020. There are very few places in the world that capture the imagination like New York City. Nicknamed ‘the city that never sleeps’, this vibrant and cosmopolitan melting pot never ceases to amaze. After all, it does offer the very best in attractions, entertainment, and fine dining. Yet, its greatest appeal lays within the iconic street of 5th Avenue, considered the most elegant and expensive places in the world. Our 5th Avenue fragrance represents the glitz and glamour found on every one of its street corners. This floral, spicy scent encapsulates the style and sophistication of 5th Avenue, giving you permission to express your true self.