Erba Pura by Xerjoff was launched in 2019. Erba Pura is an enticing elixir that captivates and charms. Fresh, fruity and thoroughly contemporary in spirit, it blends top notes of Sicilian orange and lemon with a Mediterranean fruit basket at the heart. White musk, amber and Madagascar vanilla beans sit at the base and reveal themselves slowly as time goes by. Rich and mysterious, Erba Pura By Xerjoff celebrates the tactile beauty of velvet.