Jabir by Kemi was launched in 2014. JABIR IBN HAYYAN has been considered “father of alchemy”, and he introduced scientific and experimental approach to alchemy. He envisaged experimenting and many chemical processes, such as filtration, which leads to alcohol distillation. He is one of the founders of perfume industry. The fragrance dedicated to him is called Jabir. Top notes of this oriental-floral composition incorporate pink pepper accompanied with freesia and violet aromas. The heart of the fragrance highlights beauty of floral scents of peony, rose and lily of the valley, while the oriental-woody base is created of patchouli, oud, vanilla, musk and elegant vetiver.