Kayu by Kinetic was launched in 2022. KAYU stands for “wood” in Indonesian. Blending dry and earthy notes, it honors the home of the world’s most precious oud, Thailand and Laos. An ode to the woods, dusted with powdery softness.

KAYU is soft, cashmere darkness. Airy and clean at first, the fragrance slowly unravels with notes of rosemary and mandarin, descending smoothly into fluffy notes of vanilla. Its dual nature: sweet and dry, smooth and rough, is intertwined throughout the whole story the fragrance unfolds. The woody heart of KAYU opens with balsamic and round guaiac wood. Just behind it, the warm murmur of Omani incense heralds the approaching wave of darkness. When you close your eyes, you will feel the notes of impenetrable, tart, slightly bituminous agarwood encompassing you – this is our unique blend of oud oils from Trat Thai and Udomsai. We challenged it with an intense blast of marzipan sweetness, lent to the scent by tonka beans and powdery musk. Surprising, euphoric, bass-like. KAYU, darkness shines brighter than light.

2022 CM Kayu Kinetic for Project